With more Millennials joining the workforce and gaining leadership positions, managers must change the way they approach employee engagement. There is a shift in thinking of an employee as a way to make a profit to thinking of an employee as a team member. When employees are given more value, productivity increases (and profits). Here are some management trends to expect this year.
- Maximize the Employee experience — Employees are in a position where they can demand more, especially due to the low employment rate and the advances in technology. Thus, to get the best out of employees is to create a workspace they can be the most productive in, whether it be working remotely or using better software to manage their workflow. Also, the notion that employees are restricted to their workspace is passe. Many employers allow their employees to work in other areas of the office or off-site. This has shown to increase productivity and creativity.
- Professional Development — As technology evolves, so must businesses. They must adapt to survive. According to Entrepreneur.com, the average lifespan of an S & P company is now 20 years, a remarkable drop from 60 years in the 1950s. Managers should encourage employees to learn new skills, not only for their own personal growth, but to keep their company competitive.
- More Collaboration — This ties into enhancing the employee experience in that employees work better when they can bounce ideas off of each other or seek feedback from other work teams. Quiet cubicle farms are being replaced with open desks and employees facing each other. This “shared” approach encourages employees to get to know one another, which creates a successful work environment. There are a number of tools that are essential for collaboration, such as chat and management platforms. They allow employees to comment and edit files, share screens, monitor deadlines, assign tasks, group message and more.
- Video Marketing — A good manager is able to spot trends in his/her industry. A growing trend is video marketing. According to Teamweek, 55% of people watch one marketing video a day. Thus, you should create and post the videos in your social media channels as well as on your website. The main goal is to achieve visitor engagement.
- Hiring a Consultant — Sometimes a fresh perspective is needed to solve a problem. Hiring a consultant doesn’t not mean failure, it just means you are using another resource. A consultant shares knowledge of a particular skill, helps you develop a business skill, ensures you are making the right decision about a problem … etc.